Ali Pew is a highly accomplished brand strategist, creative director and stylist with extensive experience in the fashion industry.  Her minimal aesthetic and unique approach to elevated wearability define her brand and editorial work.  

Ali most recently served as the fashion creative and editorial director at Goop (The Times of London called her the company's "tastemaker in chief"), where she oversaw all things fashion related- creative campaigns, editorial content and partnerships, collaborations, and the G. Label by Goop collection. She previously held positions at InStyle, Conde Nast Traveler, Lucky, and W magazines.  

With extensive contacts in the fashion industry, Ali has collaborated with some of the industry's most acclaimed fashion photographers; partnered with Prada, Cartier, Chanel and other leading brands on marketing campaigns; and styled a number of celebrities, including Diane Kruger, Ana de Armas, Naomie Harris, Sarah Jessica Parker, Brit Marling, Riley Keough, and Gwyneth Paltrow.

She currently lives in Los Angeles with her husband and can be found on Instagram and Substack where she posts style inspiration that showcase her uniform take on dressing, emphasizing quality over quantity.  

“You may not have heard of Ali Pew, but you are probably — indirectly — wearing something she told you to,”

— Harriet Walker, the fashion editor of The Times of London 
"Pew's approach to style is mathematical in nature: the perfect balance between masculine and feminine."

— Camille Freestone, The Coveteur